OWLBOU

OWLBOU WORLD嘅创作灵感喺自美国新波普艺术大师Keth Haring嘅作品,我哋谂住节由佢嘅呢种充实饱满嘅风格响包装上搞返个同样充实饱满嘅OWLBOU世界,入面古灵精怪,同时又代表每个女仔嘅自主世界。 我哋拣咗响款简单又有仪式感嘅礼盒上碌满关于OWLBOU嘅盏鬼嘢,等个包装更有格。 主色拣嘅喺醒目嘅宝蓝色,帮幅波普式插画添返啲活力嘅现代时尚感。 宝蓝色代表住有态度,有谂法,眼光独到嘅女性,亦都同OWLBOU嘅品牌色相呼应,代表更眼尖同犀利嘅选品。 The creative inspiration for OWLBOU WORLD comes from the works of American New Pop Art master Keth Haring. We want to use Keth's rich and full style to create an equally rich and full OWLBOU world on the packaging, which is ancient and quirky, while representing the independent world of every girl. We choose to print fun elements about OWLBOU on a simple yet ceremonial gift box to make the packaging more visually appealing. The main color chosen is the eye-catching navy blue, adding a vibrant modern fashion sense to the pop style illustrations. The navy blue color represents women with attitude, ideas, and unique vision, and also echoes OWLBOU's brand's main color, representing sharper eyes and more outstanding choices. OWLBOU paints more unique and vivid life colors for girls in the crowded life canvas. Opening the box, you will still see the whimsical idea of buying a bag. It is placed together with the girl's newly bought bag, reminding them that this is how they control their lives freely and autonomously. From life choices to a small decision to buy a bag, countless choices form their own unique worlds, never identical, but incredibly exciting.

  • 项目
    品牌設計
  • 时间
    2021年5月
  • 参与人员
    插畫設計:Gary
    建模渲染:Gary
    策劃:飞盘 Naomi
    美術指導:Holiday