三资堂
以理性工具助力感性表达,呢个喺三资堂嘅slogan,亦都喺我哋今次设计嘅出发点。 今次我哋嘅产品升级,喺跟实品牌“大胆和有趣”嘅要求,咁我哋设计卷翘睫毛膏嘅时候,从水波涟漪中摞灵感,整出副浪下浪下嘅笔身,咁我哋就将呢种水波元素搦出嚟抌入造型设计上,等握笔处啱好响个水波凹位,将实用性同埋美感相结合。 咁我哋就希望可以通过大胆嘅造型设计,嚟到赋予消费者更大胆同自信咁样去表达自我嘅勇气,栋起一个先锋且自信嘅品牌形象。 The slogan of Sanzitang is to use rational tools to assist emotional expression, which is also the starting point of our design. Our product upgrade this time adheres to the brand's requirements of "boldness and fun". We were inspired by the ripples of water and designed the body of Steel Tube Mascara such wavy. We extracted this water wave element and combined it with the modeling design, so that the pen grip just falls on the water wave depression, combining practicality and beauty. We hope to empower consumers with the courage to express themselves more boldly and confidently through bold styling design, and establish a pioneering and confident brand image.
- 项目品牌設計、私模設計
- 时间2023年4月
- 参与人员私模設計:Gary 洋洋
建模渲染:Gary 洋洋
動效渲染:陈默 赖雯茹
拍攝指導:Holiday
策劃:飞盘 乐瑶 Holiday
美術指導:Holiday