品牌設計

「植庄」系一個誕生於南粵嘅品牌， 喺嶺南茶韻和自然滋養中成長。 我哋希望能用自然、溫和、生命力三個關鍵詞嚟定義植庄. 喺品牌標志設計上， 提攞了「植」字嘅偏旁「木」作為主視覺元素， 木自古便系一切植物嘅象征， 喺我國嘅五行中更系東方嘅象征， 融合植物生長與東方文化嘅「木」， 對應着品牌希望傳遞嘅願景： 喺東方自然養生嘅呵護中，擁抱更純粹嘅自己。 喺圖形設計上， 我哋用竹編藤條嘅線條嚟表現「木」嘅字形， 克制地關聯茶田蜿蜒嘅曲線， 畀「木」字賦予平穩柔和嘅走線， 同時靈動地延伸。 把「木」字包裹住嘅八角框， 像一處收攬光景嘅窗柩， 又像系一道東方篆印嘅章邊， 穩穩地將呢片東方自然嘅美好光景映入每一位用戶嘅眼簾。"Zhizhuang" is a brand born in Nanyue, growing in the charm of Lingnan tea and natural nourishment. We hope to use the three key words of nature, gentleness and vitality to define Zhizhuang. In the design of the brand logo, the side "wood" of the word "plant" is extracted as the main visual element, wood is the symbol of all plants since ancient times, and it is the symbol of the Orient in the five elements of our country, and the "wood" that integrates plant growth and oriental culture corresponds to the vision that the brand hopes to convey: in the care of oriental natural health, embrace a purer self. In terms of graphic design, we used the lines of bamboo rattan to express the glyph of "wood", which restrainedly related to the sinuous curves of the tea field, giving the word "wood" a smooth and soft line, and at the same time extending flexibly. The octagonal frame wrapped in the word "wood" is like a window window that collects the light, and it is like the edge of an oriental seal, which steadily reflects the beautiful scenery of oriental nature into the eyes of every user.