三资堂

以理性工具助力感性表达,呢个喺三资堂嘅slogan,亦都喺我哋今次设计嘅出发点。 今次我哋嘅产品升级,喺跟实品牌“大胆和有趣”嘅要求,咁我哋设计二叉眉笔嘅时候,就决定要突破眉笔一贯嘅形式,响钢笔纠正器上揾到灵感,利用三个立体凹位定住支笔身,咁就可以更精准咁去勾画,等上妆更悭时。 咁我哋就希望可以通过大胆嘅造型设计,嚟到赋予消费者更大胆同自信咁样去表达自我嘅勇气,栋起一个先锋且自信嘅品牌形象。 The slogan of Sanzitang is to use rational tools to assist emotional expression, which is also the starting point of our design. Our product upgrade this time adheres to the brand's requirements of "boldness and fun". When designing the Two-claw Eyebrow Pencil, we decided to break through the traditional eyebrow pencil form and draw inspiration from the shape of the pen corrector. We used three three-dimensional grooves to stabilize the pen body, assisting people in drawing more accurately and making makeup more time-saving. We hope to empower consumers with the courage to express themselves more boldly and confidently through bold styling design, and establish a pioneering and confident brand image.

  • 项目
    品牌設計、私模設計
  • 时间
    2023年4月
  • 参与人员
    私模設計:Gary 洋洋
    建模渲染:Gary 洋洋
    動效渲染:陈默 赖雯茹
    拍攝指導:Holiday
    策劃:飞盘 乐瑶 Holiday
    美術指導:Holiday